Meet the Team

Clay and HubSpot CRM Specialists + GTM Strategists

It all begins with real world experience! Over the last 15+ years Matthew Riccardi, the founder of CRM Refinery has been in various business development and sales leadership roles generating over $15M in sales pipeline for various B2B organizations.

Matthew has nurtured business opportunities in various Sales Lifecycle stages on CRM platforms like HubSpot, Salesforce and Microsoft Dynamics CRM, and saw the potential to enhance these iconic tools with better data using Clay’s data marketplace and AI technology. That’s what inspired the idea to start the CRM Refinery.

Matthew led a GTM launch at multinational companies like Waterlogic Incorporated where he led the Eastern US Account Management team to over a $5M sales pipeline for Enterprise and Mid-market accounts selling 3-5 year subscriptions of Point-of-Use systems to companies like CBRE and SpaceX .

Matthew’s GTM skills and vision have landed him in top Startup VC-Backed Accelerators being mentored on GTM strategy by successful consultants and tech entrepreneurs with successful mulit-million dollar exits at cohorts like Gener8tor, Gordon Food Service (Food Foundry Chicago) and personal invites from program managers at Techstars in Minneapolis!

He was Head of Growth for the Conversational AI startup Sampoll and led the founding team to it’s first $100K month in revenue from launch in less than 15 months with a total in $2.4M in sales pipeline. He was also instrumental in activating over 1.2 million Opt-in retail shoppers to redeem free CPG products with the Sampoll app at national retailers like Walmart, Whole Foods, Kroger and Target.

GTM Geeks and Engineers

With years of sales and software development experience under our belt, our talented and skilled team of CRM geeks can maximize Clay’s potential, creating custom data workflow solutions for your difficult problems in HubSpot and beyond!